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Alikewise is a new niche dating site that aims to unite people by a common passion for literature.
Matt Masina and Matt Sherman, the site's founders, began working on the site in late 2008 after the latter broke up with his girlfriend.
If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?
The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.
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In the course of our research, I also discovered something surprising: the winding road from the classified section of yore to Tinder has taken an unexpected turn.
Our phones and texts and apps might just be bringing us full circle, back to an old-fashioned version of courting that is closer to what my own parents experienced than you might guess.
The site, Sherman admitted, won't make much money unless it decides to charge a monthly fee for subscriptions — but first it needs to reach critical mass. Mostly I am driven by the fact that this is an intriguing idea with a big potential audience." At the very least, he should be able to attract a number of book publishers and vendors as advertisers. Would you rather spend time on a more general online dating site with a larger userbase, or a niche site that brings people together with commons interests?
The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.
Throw in the fact that people now get married later in life than ever before, turning their early 20s into a relentless hunt for more romantic options than previous generations could have ever imagined, and you have a recipe for romance gone haywire.
He quickly deduced that she was the appropriate height (finally! First I texted four friends who travel and eat out a lot and whose judgment I trust. Finally I made my selection: Il Corvo, an Italian place that sounded amazing. (It only served lunch.) At that point I had run out of time because I had a show to do, so I ended up making a peanut-butter-and-banana sandwich on the bus.
I checked the website Eater for its Heat Map, which includes new, tasty restaurants in the city. The stunning fact remained: it was quicker for my dad to find a wife than it is for me to decide where to eat dinner.
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